Second Generation Continues Family-owned Business

When his parents decided to retire, Matt Kurtz stepped up to the engraving plate to ensure that Identifications would continue to serve long-time clients and welcome all newcomers.
Matt and his wife, Mayra, assumed ownership of the downtown Great Bend business in November 2019.


Identifications, 1411-1413 Main, offers engraving, screen printing, embroidery, advertising and promotional products, and award and recognition items.


When Jenny and Larry Kurtz opened Identifications in 1995 “there were several other small businesses that were doing the same things we are doing now,” Matt said. “But they were not under one roof.

“So, my parents educated themselves and bought all the necessary equipment to build an amazing business. And we continue to build on their success every day.”


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